To use the Shop app, consumers can download it to their mobile device (iOS 11.0+ or Android 5.0+). Upon setup, the app integrates with email accounts to automatically track orders by pulling shipping details from receipts, providing real-time updates on package deliveries, including shipment confirmation, out-for-delivery status, and estimated times. Users can also manually add tracking numbers. For a faster checkout experience, users can utilize Shop Pay to save payment and shipping preferences, enabling quick and secure purchases on participating stores. This feature also helps reduce cart abandonment. Shoppers can earn and redeem Shop Cash on eligible purchases made with Shop Pay or Shop Pay Installments within the app or on the Shop website. For larger purchases, Shop Pay Installments allows users to split eligible costs into smaller, interest-free payments over time at participating stores. The app offers a curated shopping experience through personalized recommendations and discovery, using machine learning and AI to analyze browsing history and shopping habits, suggesting tailored products and new brands. Interactive Shop Minis provide engaging experiences like quizzes and shoppable videos. Users can browse and purchase products directly within the app, centralizing their shopping activity. Favorite products can be saved into shareable collections, with notifications for price drops or restocks. For support, users can contact Shop stores directly through the app for order-related questions or to manage returns. The app also supports carbon-neutral shipping by offsetting delivery environmental impact. Merchants, particularly Shopify store owners, benefit by gaining an additional sales channel to reach a wider audience, improve customer retention, and streamline post-purchase management, ultimately boosting sales.