To use Palette.fm, simply navigate to the intuitive web interface and upload your black-and-white images or videos using the convenient drag-and-drop functionality. The platform's advanced AI will then automatically analyze intricate details such as lighting, textures, and facial features within your content to generate remarkably natural-looking color results. Once the initial colorization is complete, you have several powerful options for customization. You can select from over 21 unique preset color filters to quickly apply diverse aesthetic styles and moods. For more precise and personalized control, you can fine-tune the colorization by utilizing clear text prompts and keyword-based adjustments, effectively guiding the AI to achieve specific color outcomes for particular elements or overall tones within your image or video. Palette.fm offers free previews of your colorized content, which are typically watermarked and at a lower resolution, allowing you to thoroughly evaluate the results before making a final decision. For watermark-free, high-resolution downloads, often supporting up to 5000x5000 pixels, suitable for professional use without compromising detail, you will need to utilize paid plans or purchase credits. As a completely cloud-based service, no software installation is required on your device; the tool is fully accessible through any modern web browser, ensuring a seamless and hassle-free experience from the initial upload to the final download of your newly colorized memories or projects.